Answered By: Lizah Ismail
Last Updated: Aug 27, 2016     Views: 28

To obtain the information you are looking for, you need to search our Business research databases. To get there, go to our library website

Then click on the Research by Subject link in the middle of the page. This will take you to our Library Guides. You will need to go to our Business All Resource guide (browse for Business by subject, click on the link, then click on the All Business Resource guide).

The Find Articles tab at the top will take you to a listing of relevant research databases that can help you find infomration on your topic.  Namely, ABI Inform and Business Source Complete are good places to start. Some search words you may want to use include:

JC Penney and consumers and market report

Also, you may want to use the limiters on the database search page such as Company name/entity (this would be JC Penney) and Document Type (such as Market Report, Review, etc).

Additionalll, try the other business databases listed. Also, the tab for Marketing and Consumer Behavior at the top may have some useful resources as well.

Let us know if you need more assistance. Thank you for using our Ask A Librarian service!

Let us know if you need more help.